About Us

IVRM Sport makes sports more appealing and capitalizes on the value of sports for the reputation
of sponsors. The social significance of sports for sports organizations and sponsors
is central to our mission. IVRM Sport focuses on two target groups: the sports sector
(sports federations, clubs, and umbrella organizations) and organizations that have
or wish to enter into a partnership with the sports sector.

Social value

Sports play a vital role in society. Whether it’s about health, enjoyment, and
experiences, or as a unifying force for solidarity and social cohesion, sports reach and touch
people.

To make a social impact, there is much more to be gained from sports than the
quantitative goals associated with it. Activation campaigns often place too much emphasis on
marketing goals, whereas sponsors who demonstrate direct involvement and a passion for the sport
make a much greater social impact, earn trust, and strengthen their reputation
.

The value of sports is often far greater than the price paid for it. The man who
knows a thing or two about this is Frank van den Wall Bake. It’s no coincidence that he is a partner at IVRM
Sport. IVRM Sport has it all: we know the sports world, understand what
drives sponsors, and can translate that into high
reputational value for both sports and sponsors.