Gijs de Jong in SportBelang

In the latest episode of SportBelang: Gijs de Jong, Secretary General of the KNVB.

He has a background in public administration, began his career as an event manager at the Amsterdam ArenA, and worked his way up within the KNVB through key positions in the areas of security, league affairs, and communications. Recently, he appeared on the philosophical program *De Nieuwe Wereld van Ad Verbrugge*, in an episode dedicated to sports, politics, money, and power in a multipolar world. On leadership in complex times, guarding against “us-versus-them” thinking, and his own reflections on the theme of moral leadership—particularly in light of the 2022 World Cup in Qatar—and how exemplary initiatives can sometimes be misinterpreted.

IVRM presenter Stef Heutink spoke with him about this topic in this episode. During the broadcast, sports, organizations, and sponsors were once again evaluated against the reputation yardstick in “De Stand.” Niels de Jong is a reputation advisor for communications & media at IVRM and hosted the segment this time. We also spoke again with Frank van den Wall Bake, who shared a few interesting facts with us, such as: how much does a professional player in the Eredivisie actually earn?