Zorg van de Zaak & FC Utrecht: Stronger at Work

Purpose of the campaign

The primary goal of the campaign was to address the common issues of work-related stress and misconduct in the workplace, which affect more than 1.2 million employees each year. Through its partnership with FC Utrecht, the campaign sought to highlight the parallels between mental resilience in the workplace and the demands of professional sports.

Implementation of the campaign

The campaign kicked off with a high-profile networking event at the Galgenwaard Stadium, attended by more than 200 companies. Interactive workshops, led by experts from Zorg van de Zaak and players from FC Utrecht, facilitated discussions on mental resilience. The event provided a platform to connect the mental resilience required in both professional settings.

To expand the campaign’s reach, advertisements were placed on various strategic channels. This included visibility on highway billboards, bus shelters, and digital platforms such as NPO Start and RTL XL, as well as extensive press coverage across various media outlets. In addition, the campaign utilized social media and FC Utrecht’s communication channels to reach a broad audience.

The visual depiction of FC Utrecht players engaging with various social issues in the advertisements served as a subtle yet impactful way to raise awareness of different social issues.

Results

The “Stronger at Work” campaign received significant recognition and won the prestigious SAN Award in the Business-to-Business category. The comprehensive visibility strategy and its implementation were led by IVRM Reputation. This contributed to the campaign’s success in effectively reaching and engaging the target audience.

Conclusion

By emphasizing the importance of mental resilience in the workplace, the partnership between Zorg van de Zaak and FC Utrecht successfully addressed critical issues such as work-related stress and inappropriate behavior. The campaign not only raised awareness but also offered practical insights and strategies for promoting mental well-being in professional settings. Through innovative approaches and strategic partnerships, the “Stronger at Work” campaign exemplifies a proactive effort to foster a healthier and more resilient workforce.