Lana Driest

Lana is a Senior Reputation Advisor for Communications & Media.

Profile

Lana is a natural-born networker. She specializes in reputation management, positioning, and crisis communication. Lana thrives on complex communication projects in which influence techniques reinforce one another. She provides strategic advice and also contributes to the implementation of the strategy.

Experience

For more than ten years, Lana has been advising brands on their media relations, (international) partnerships with consumer brands, and the strategic use of communication tools. Lana is a co-founder of Heer Zadel, where she is responsible for brand communications.

Lana studied Communication Science at the University of Amsterdam and holds a master’s degree in Media, Journalism, and Public Opinion, with a specialization in Political Communication. Prior to that, Lana completed a bachelor’s degree in Media, Information, and Communication. 

And here’s something else you should know

Lana is a member of the Parent-Teacher Association at the Vondelschool in Bussum.