This is how we do it
Our media strategy focuses on meeting journalists’ information needs. We seek out the story behind the story. We leverage your organization’s knowledge and expertise to provide context for current events and to propose new topics to editorial teams. IVRM knows better than anyone how to harness this communication power within your organization. We arrange interviews and provide content to editorial teams. Thanks to our years of experience and structured approach, we have a vast network of journalists.
In addition to the news
A socially conscious approach to media relations. We translate your organization’s message into a substantive narrative, backed by facts and figures. Since timing and careful media selection are crucial, we stay on top of the news. We monitor all coverage related to your topics. This approach provides opportunities to share your organization’s perspective on relevant social issues.
Combination of media channels
As part of a strategic media policy, we utilize as many different media channels as possible to achieve the best results. This includes paid, earned, shared, and owned media. For example, if an article appears in a news outlet featuring your organization, we’ll share it on your organization’s channels with the right target audiences. Or we’ll bring it to the attention of policymakers. This helps you maximize the impact of your message.
