On October 6, 2026, IVRM, in collaboration with the Nederlandse Loterij, will host the second edition of the National Sports Debate. The event is by invitation only; if you would like to attend, please send an email to Stef Heutink so we can add you to the guest list if possible.
You can find an overview of the first edition (2025) here: speakers and program for the 2025 edition.
All 2025 content is available:
Sports is more than just competition and entertainment; it has the power to drive social change. Yet this potential remains largely untapped. Sports clubs and associations struggle to become self-reliant. Sponsorship is often limited to visibility rather than impact. And sports is not sufficiently recognized as a solution to issues surrounding inclusion, health, and social cohesion.
On October 6, 2026, the Dutch Lottery, IVRM, and ALLsportsradio will therefore join forces for The National Sports Debate. This event, which will take place at Move Amsterdam (next to the Olympic Stadium), will bring together—by invitation—experts, policymakers, businesses, and sports organizations to explore how we can make the value of sports more visible. For society, and thus also for sponsors, the media, and sports itself.
Every year, we organize the National Sports Debate, which goes beyond simply discussing existing structures and focuses on concrete solutions. We bring speakers and participants together to develop ideas that transform sports from a passive experience into an active force for social progress. At the heart of this is the question: how can we make the social value of sports more visible?
The event will be broadcast live on ALLsportsradio, the Netherlands’ sports radio station. ALLsportsradio is a Dutch online radio station dedicated entirely to sports and an active lifestyle. The station broadcasts 24 hours a day, 7 days a week, offering a mix of non-stop music, sports updates, reports, and live programs on weekdays. ALLsportsradio covers both well-known and lesser-known sports, as well as recreational and elite sports.
Leo BurnettIf a meeting yields just one good idea, it was worth it.
This event is by invitation only. If you're interested, please get in touch with me.
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